The visitor comes first. That is the foundation of Ringkøbing Fjord Museums’ strategy leading up to 2030. We create museums and educational programs that leave a lasting impression and give our visitors an understanding of the past and the present—as well as perspectives on the future. Our foundation is the powerful stories of humanity’s interaction with nature over millennia in West Jutland.

Looking ahead to 2030, we will strengthen our organization, our local impact, and our national cultural significance. We will develop more compelling year-round attractions, create contemporary exhibitions, strengthen our role as a knowledge institution, and be an attractive workplace that provides a supportive environment for both employees and volunteers.

At the same time, we want to be a museum that makes a difference right where we belong. The children and young people of our community should have the opportunity to learn about their local history; our knowledge should be put to better use; and more of West Jutland’s cultural and historical treasures should be available for people to experience right here, where these stories belong.

The ambition is also to develop Ringkøbing Fjord Museums into one of the country’s leading museum attractions. By 2030, the goal is to attract 325,000 annual visitors, operate at least three popular year-round attractions, and continue to develop websites such as Bork Vikingehavn, Naturkraft, Fiskeriets Hus , and Kaj Munks Præstegård.

All of this is based on the same principle: We put our guests first and share the local stories of West Jutland while keeping an eye on the wider world.